My friend Doug Hardman gave a great presentation about his startup experience at The Cleveland Entrepreneur’s Club. It went something like this:

We have the greatest idea since sliced bread. (customers will beat a path to my door)

Wait…why isn’t this working????

We’ll just borrow more money (friends, fools, family, line of credit, drain my 401K)

Wait…why isn’t this working????

Holy #@!* we need to raise money!

Does this sound familiar?

Doug was kind enough to share his insights and some very valuable lessons learned in this brief presentation.