Fear

Gary Schoeniger 12 May 2007 02:36 pm

Permission Marketing guru Seth Godin posted a great story on his Dip blog about how Starbucks transformed a good idea into a great company and how fear prevents us from geting from good to great.

I’m looking forward to hearing him speak live in Ann Arbor on May 22nd.

Insights, Exploits And Life-Lessons

One Response to “Fear”

on 12 Jul 2007 at 9:10 am 1.Ryan Dieter said …

I love Seth Gooden’s line saying “the market is often the critic of the product.” To paraphrase him, the market will give you a good judgment, but they aren’t always right.

It takes a lot of work to get through “the dip”. By work, I mean time, money, and effort. And how do you know you will get out of the dip and this expense is an investment. You know this if you have confidence in the product and in yourself.

The market will judge the book by its cover, but only the author knows truly what is inside. Gooden’s book titled Purple Cow surely doesn’t have a great cover, but what is inside is remarkable. I consider it a must read.