Books and podcast
The Entrepreneurial Mindset Advantage
The hidden logic that unleashes human potential
Combining real-world examples of everyday entrepreneurs with motivation research and behavioral science, Gary G. Schoeniger reveals the mindset that enables ordinary people to recognize opportunity and create value in extraordinary ways. The result is a practical guide to becoming more innovative and entrepreneurial in your own life and encouraging others to do the same.
“Finally, there is a how-to manual for communities and practitioners for unleashing everyone’s hidden entrepreneurial potential. Schoeniger gives practical insight and evidence for investing in ourselves and others as they pursue the American Dream.”
“Read this book and join the ranks of visionary leaders who said yes when life seemed to be saying no.”
Who Owns the Ice House?
Eight life lessons from an unlikely entrepreneur
Co-authored with Pulitzer nominee Clifton Taulbert, Who Owns the Ice House? chronicles Taulbert’s journey from the cotton fields of the Mississippi Delta to becoming an internationally recognized author and entrepreneur. The result is a powerful and compelling story that demonstrates not only the power of entrepreneurial thinking as a means of individual empowerment and economic mobility, but also what happens when we encourage others to think and act this way.
“Required reading for humanity.”
“The eight life lessons Taulbert and Schoeniger describe are timeless examples of the power of entrepreneurship to overcome adversity and achieve independence, regardless of one’s circumstances.”
The Entrepreneurial Mindset Project
I host candid conversations with innovators and entrepreneurs, researchers, and thought leaders from around the world, exploring the entrepreneurial mindset as a means of individual empowerment, organizational leadership, and human flourishing.